KEVIN KORN PHOTO + BRAND
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UA GLOBAL FOOTBALL MAGNETICO

CAMPAIGN DIRECTION + PHOTOGRAPHY BY KEVIN KORN
Hired as a consultant + studio to relaunch the brand ID for Under Armour's Global Football category. Work included:
• Consult with internal UA teams to concept the category's new identity.
• Outline the campaign strategy, assemble the team, manage the budget, and lead the creative for the project.
• Produce a brand photoshoot from start to finish with UA sponsored athletes.
• Direct + capture the campaign for stills + motion.
• Post-process + deliver all photography to the client and their partners for use in all brand exposure channels.
• Copywrite the category's brand message to sync with the newly captured category identity.
• Edit + deliver a brand video with the category's newly formed brand voice.
All photography shown © Kevin Korn.

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