While working full time for J.Crew brands, Kevin was appointed to establish the advertised brand identity for the newly created Crewcuts label. He partnered with the design, merchandising, planning, and retail teams to develop the strategy and then collaborated with the creative team to capture brand-right imagery for use in all channels of exposure.
• Brand Identity Design.
• Brand Strategy Development.
• Campaign Styling.
• Product Collection Merchandising.
• Seasonal Catalog Pagination.