KEVIN KORN PHOTO + BRAND
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CREWCUTS BRAND ID

BRAND DIRECTION BY KEVIN KORN


While working full time for J.Crew brands, Kevin was tasked to collaborate with the product design to establish the advertised brand identity for the newly created Crewcuts line. He partnered with the merchandising, planning, and retail teams to develop the line and then with the catalog team to capture the appropriate imagery that would be used in all channels of the brand's exposure.

Work included:
• Brand Identity Design.
• Brand Strategy Development.
• Campaign Styling.
• Product Collection Merchandising.
• Seasonal Catalog Pagination.