KEVIN KORN PHOTO + BRAND
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CREWCUTS BRAND ID

BRAND DIRECTION BY KEVIN KORN

While working full time for J.Crew brands, Kevin was appointed to establish the advertised brand identity for the newly created Crewcuts label. He partnered with the design, merchandising, planning, and retail teams to develop the strategy and then collaborated with the creative team to capture brand-right imagery for use in all channels of exposure.

Work included:
• Brand Identity Design.
• Brand Strategy Development.
• Campaign Styling.
• Product Collection Merchandising.
• Seasonal Catalog Pagination.